Public relations as meaningful relationships.

Your ideas can change entire industries, or create new ones. Character + Distinction is right beside you offering genuine insight, meaningful relationships and purposeful storytelling.

We can do so much, together.

Things we can do for you include communications and media strategy, brand storytelling, stakeholder engagement, brand development and go-to-market, media relations and brand partnerships.

  • Powershop Australia
  • MYOB
  • Up
  • Luxury Escapes
  • Mercedes-Benz Vans
  • Deliveroo
  • Culture Amp

Thinking of working with us? You’re in good company. Here’s who we’re helping right now.

“While there’s been an incredible level of coverage this year, it’s unfair to look just at the numbers, because C+D impacts our culture and provides good advice, constantly.”
Ed McManus — CEO, Deliveroo Australia

At C+D we’re curious, life-long learners and keep a global view.

Each year every team member goes on a Character Study—a trip to a global conference or event. This means we’re constantly seeing the world, meeting people and acquiring the latest thinking to apply to our work, as well as sharing our findings with clients and friends. At each event we send a nightly digest of insights from the day. See a history of these character study emails below:

You’re smart, ambitious and nimble. Your agency should be too. Whether you’re an early stage startup or a global brand, you need expert counsel. Our people are trusted and have the talent and perspective to deliver real impact.

A trusted advisor to senior decision makers, Kate’s smart and strategic perspective will soon have her on your speed dial. Her lateral thinking and problem-solving abilities are honed by fifteen years of global experience in communications and public relations.

Kate Dinon

Managing Director

A growth marketing expert with an eye for detail, Sarah helps entrepreneurial brands build traction and credibility. Her background in one of the world’s top ten startup accelerators and deep knowledge of the startup landscape make her the one to grow your audience.

Sarah Gundlach

Senior Consultant

A media relations guru with a knack for thinking outside the box, Sarah’s ideas deliver media outcomes for business objectives’ sake. With more than a decade of experience developing PR strategies for B2B and B2C brands, she can help you stand out in a crowded market.

Sarah Green

Partner & Head of Media Relations

Storytelling with strategy: Melia knows how to create content that strikes the rare balance of delivering creatively and commercially. Good at demystifying digital channels and metrics, with journalism experience that makes her your go-to for spinning any sort of yarn.

Melia Rayner

Senior Communications Strategist

If you’re ambitious in your ideas, entrepreneurial in spirit and purposeful in your approach to getting things done, we’ll be a perfect fit.

Letʼs

begin.