Public relations as meaningful relationships trusted advice strategic storytelling

Your ideas can change entire industries, or create new ones. Character + Distinction is right beside you offering genuine insight, meaningful relationships and purposeful storytelling.

We can do so much, together.

Things we can do for you include communications and media strategy, brand storytelling, stakeholder engagement, brand development and go-to-market, media relations and brand partnerships.

Meet the Team

You’re smart, ambitious and nimble. Your advisory should be too. Whether you’re an early stage startup or a global brand, you need expert counsel. Our people are trusted and have the talent and perspective to deliver real impact.

Thinking of working with us? You’re in good company. Here’s who we’re helping right now—

Adore Beauty

Launched in 2000 as Australia’s first beauty focused e-commerce website, Adore Beauty has evolved to an ASX-listed company with a broad and diverse portfolio of more than 270 brands and 12,000 products.

CultureAmp

Culture Amp is the global platform leader for employee experience empowering companies of all sizes and industries to transform employee engagement, develop high performing teams, and retain talent via cutting-edge research, powerful technology, and the largest employee dataset in the world.

Glow Capital Partners

Glow Capital is a true growth equity fund that invests in exceptional brands and businesses in Australia and New Zealand. Focused on the trends and tailwinds shaping our future, Glow places the customer and their evolving preferences at the centre of our investing theses.

Previous Clients

Luxury Escapes

Luxury Escapes is the premier destination for exclusive, handpicked getaways. Boasting over 7 million global members, Luxury Escapes stands as one of the world's fastest-growing travel companies.

Andy Miller — CEO and co-founder, Heaps Normal

“C+D has been a strategic communications partner to the founders and leadership team at Heaps Normal for almost 4 years, and counting. I trust their advice on brand, audience insights and culture change and strategic storytelling. They are our secret weapon.”

Collette Betts – Manager Corporate Affairs AU | Events ANZ, MYOB

“Relentless in their appetite to achieve next level results for clients, backed by a deep understanding of the media environment with a black book that is the envy of any PR professional. You can feel confident they will deliver for your business and they will do it all while being delightful to work with. 20/10 recommend.”

Chelsea Healey – Head of Brand, Adore Beauty

“Character + Distinction are masters in strategic storytelling. The go-to advisor and true partner in both protecting and building brand. They have a deep understanding of culture, the role brands play and how to enter the zeitgeist with innovative ideas and cut-through comms - no fluff, all smarts.”

MYOB

MYOB is a leading business management platform in Australia and New Zealand, providing solutions to streamline key business workflows, from finance and inventory management, to employee onboarding and payroll. 

Heaps Normal

Heaps Normal is changing drinking culture by brewing beer that tastes so good, you won’t miss the alcohol. They don’t believe alcohol is the enemy, they’re just challenging all of us to tell better stories.

Vow

Vow is a cultured meat company, founded and operated in Sydney, Australia made up of a multidisciplinary team of scientists, technologists and designers, all working together to make sustainable food both irresistible and available to billions of people.

Sonder

Sonder is an online portal that provides immediate, 24/7 support from a team of safety, medical, and mental health professionals - plus onsite help for time-sensitive scenarios. In 2023 they launched into the UK market, their customers include McDonald's, Woolworths, KPMG and the NSW Government.

TDM

TDM Growth Partners is a global investment firm that supports founders and management teams with long term capital and partnership.

Character + Distinction x Daly

After years of shared clients and friendship, C+D has officially joined forces with Daly, our new sister agency in the United States. This partnership isn’t just about expanding our reach—it’s about unlocking doors for Australian brands ready to make their mark on the global stage.

With Daly’s deep expertise and established presence in the US, we’re now able to offer our clients a seamless, supported pathway into one of the world’s most dynamic markets.

For Aussie brands with global ambitions, the world just got a little smaller—and the possibilities, even bigger.

If you’re ambitious in your ideas, entrepreneurial in spirit and purposeful in your approach to getting things done, we’ll be a perfect fit.